"DEAD AIR" NOW IN LIBRARY OF CONGRESS

"DEAD AIR" a story about the sad demise of the radio industry is now available through several web sites:
www.ebooksand.com
www.bob-curran-consultant.com

"DEAD AIR" CHAPTER ONE, AN INTRODUCTION

One sunny March morning general sales manager Matthew Garcia was bounced down three flights of stairs and out into the parking lot on his ass from “Crux Communications” in Tampa, Florida. The “three flight bounce” was just a metaphor, an inside joke of an expression we were all using since this had become almost a weekly phenomena in Tampa both from Crux as well as their consolidated competitors, all throughout 2008 and 2009 as the recession deepened.

Matt was one of the most intelligent, creative, successful, educated and knowledgeable managers I had ever had the pleasure of working for. And with a black belt in Kung-Fu as well as history of being a successful boxer, the “stair bounce” would have taken me as well as several other 200 pound men to even come close to achieve.

It was, of course, to “save money” for the company since Matthew had negotiated a salary far superior to some other managers at the company and was thus an ‘easy target’ as he put it. And he was worth it. He had more then doubled the average commercial rate for the radio station we both worked for since we both began our careers there in 2004. I had ‘retired’ the month before to write this book.

During the same period of time somewhere in Nebraska, again to save money, another one of the huge consolidators, “Carrier Wave Communications” was enthusiastically encouraging the listeners to their country station to “come on down here, y’all!!” to the fairgrounds where a huge country music fest was about to take place. Trouble was that, again to ‘save money’ the announcements had been pre-recorded two weeks prior and didn’t take into account the reality of the current weather situation. A huge hurricane was about to touch down right in the middle of the venue. Despite frantic warnings from the National Weather service, the fans ignored the ‘breaking news’, totally bought into the content of the two week old announcements, supposedly “live” and over 300 cars ended up under water or heavily damaged with mud as the banks of a neighboring river overflowed, the performers had long abandoned the stage and were “hunkered down” in their tour buses. It took 36 towing companies and the threat of a class action lawsuit for “Carrier Wave” to finally let go of their ‘act of God’ cowardice excuses and make good on all of the damages, well into the hundreds of thousands of dollars. Not to mention the skull cracked open of one fan, who dove from his vehicle into the torrent to retrieve his false buck teeth, smashing his head open on a boulder hidden by the rushing waters.

Within the same month a business manager, a lady who had been at “Nimbus” Communications for 13 years, drove into her garage, knowing that she HAD to quit her position since the cameras and the ‘big brother’ monitoring of every employee’s every keystroke, every computer action and every phone call---along with constant harassing threats from upper management each day---had broken her down into a semi catatonic state. She knew she had to quit but also knew that she’d lose her house if she did. So she simply left her car running and hit the garage door remote, quickly succumbing to carbon monoxide death. What happened with this once thriving business?

"DEAD AIR"

CHAPTER ONE, coming to a blog near you.

"DEAD AIR"

Basically a humorous autobiography of my first 10 years in the radio business and how it has changed since the "Telecommunications Act" of 1996 allowed giant consolidators took over and watered down the "product" this "VOLUME ONE" will take you on a roller coaster ride through several companies and states. What essentially happened was that these 'captains of industry' did a great disservice to what they had claimed were their three main groups of customers:
1. Their listeners
2. Their advertisers
3. Their employees.
You might as well as include their investors or stockholders as well since many of these huge monopolies are now facing bankruptcy. i suggest you subscribe to one of my mentor's free daily blogs for some continuous daily updates on the unfolding drama. it's "the professor" himself, Jerry Del Colliano's free daily blogs called INSIDE MUSIC MEDIA. The beauty of radio was that it once was "live and local." No more. My manuscript is being sent to the Library of Congress as we speak (post?) for copyright protection.

PROGRESS WITH MY NEW BOOK

There are several agents and publishers interested in publishing my e-book "DEAD AIR" and will promote it on 24,000 web sites. The manuscript is complete.

Dead Air-The Destruction of the Radio Industry

After 23 three years in the Radio/Advertising industry I have decided to write a book. If this subject interest you make sure to get a copy of my new book 'DEAD AIR' about the sad demise of the radio industry due to consolidation from the Telecommunications act of 1996. It will be available in e-book form and you'll either laugh or cry yourself to sleep after reading it.

Stay tuned to this blog. The ebook will be published shortly
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